Newton Marketing
Google Ads management
Google Ads management
services for
qualified leads
We audit, build and optimise Google Ads campaigns for B2B and service companies, connecting commercial search demand to tracked calls, forms and sales conversations.
Account audit • Keyword research • Conversion tracking • Weekly optimisation
Google Ads management focused on qualified leads
Our PPC management service connects high-intent keywords, relevant landing pages and reliable conversion data.
Landing pages matched to each search intent
Tracking for calls, forms, WhatsApp and qualified leads
Alexander Romanov
Agency director
A Google Ads agency built around measurable results
Newton Marketing is a Google Ads and lead generation agency with 7+ years of experience. We manage the full acquisition path: account audit, keyword research, campaigns, landing pages, conversion tracking and reporting.
Campaign decisions are based on commercial search terms and lead quality, not click volume alone. Your business keeps access to the Google Ads account, budget and conversion data while we test, optimise and scale the combinations that produce useful enquiries.
- 120+ launched projects across B2B, services, property and e-commerce.
- Search campaign control through intent grouping, negative keywords and search-term reviews.
- Conversion measurement for calls, forms, WhatsApp, CRM stages and offline outcomes where available.
- Transparent management with account access, direct ad spend and weekly reporting.
Discuss a project
We can share relevant Newton campaign case studies and tracking snapshots on request
Google Ads and Lead Generation Projects
Selected projects from our homepage, shown through paid acquisition metrics and the path from a commercial search to a qualified enquiry or sale.
TITAN Steel Works - Google Ads for a B2B Manufacturer
Search campaigns captured B2B demand for tanks, engineering solutions, manufacturing and project estimates. Traffic went to product pages and an RFQ form; calls, email clicks and form submissions were tracked separately.
- 67
- tracked enquiries
- $31
- CPL
- 14
- enquiries with budgets from $12,000
- 3.6%
- website conversion rate
Home For You - Property Advertising in Thailand
Campaigns were separated by the buyer's goal: living, investment, rental and relocation. Google Ads captured active demand, Meta Ads warmed audiences, and the quiz collected budget, property type and decision timeframe.
- 183
- leads
- $14.8
- average CPL
- 37
- enquiries with budgets from $150,000
- 6.1%
- quiz conversion rate
Victory Park Residences - Premium Property Advertising
Paid search captured buyers already comparing premium apartments. The landing page framed location and value, while the enquiry path gave the sales team campaign-attributed buyer conversations.
- 1,124
- enquiries
- $9.4
- average CPL
- 18
- apartments sold
- 5
- months of campaign data
Global Reach - International Recruitment Advertising
We built a Russian-language path from a commercial search query to a conversation with an expert. Landing pages explain industries, regions and hiring process, while retargeting brings visitors back to a consultation.
- 186
- targeted enquiries
- $9.8
- average CPL
- 15.4%
- search campaign CTR
- 12.6%
- landing page conversion rate
Bouqueh - Online Flower Delivery Advertising
Seasonal campaigns were built around gifts, birthdays and fast orders. Meta Ads supported visual selections and remarketing; Telegram Ads reached local channels and urgent offers ahead of holidays.
- 312
- orders
- $6.4
- cost per order
- 3.1
- ROAS
- 24%
- repeat purchases
KAZ Letter - Kazakhstan Invitation Service Advertising
A clear journey for an international audience moved from a Kazakhstan entry query to an explanation of the process, service selection and WhatsApp contact. Campaigns were split by user intent and trip-planning stage.
- 231
- service enquiries
- $8.9
- average CPL
- 15.9%
- search campaign CTR
- 12.3%
- landing page conversion rate
Get a Google Ads action plan
in 3 scoped options
By clicking "Get action plan", you agree to the personal data processing policy
Our Google Ads management process
Google Ads account, market and offer audit
We review your offer, target locations, competitors, margins and sales process. If campaigns already exist, we audit account structure, search terms, conversion settings, spend allocation and historical performance before changing anything.
Keyword research and media planning
We group commercial keywords by intent, service and location, identify negative keywords and estimate the traffic available in your market. The media plan defines campaign priorities, test scope and budget allocation.
Conversion tracking and landing page review
We configure or verify tracking for forms, calls, WhatsApp, purchases and other meaningful actions. Landing pages are checked against each keyword group so campaign optimisation is based on enquiries and sales activity, not clicks alone.
Campaign structure, targeting and ad copy
We build tightly grouped search campaigns with relevant ads, assets, locations, schedules and bidding settings. Each ad connects the user's query to a specific offer and conversion page.
Launch, search-term control and weekly optimisation
After launch, we review search terms, add negatives, test ads and adjust bids, budgets, locations and devices. Weak traffic is reduced while combinations producing qualified enquiries receive more budget.
Lead-quality reporting and campaign scaling
Reports connect spend, conversions, CPL and available sales feedback. Where CRM or offline conversion data is available, we use it to distinguish qualified opportunities from low-value leads and scale campaigns with better commercial outcomes.
Need more
qualified leads
from Google Ads?
- We will audit your current campaigns or assess a new launch
- We will map commercial keywords, tracking and landing-page gaps
- We will provide a clear campaign scope and budget approach
Alexander Romanov
Founder of
Newton Marketing
Newton Marketing
Google Ads management FAQs
Direct answers about PPC management, budgets, account audits, tracking and campaign launch.
What does Google Ads management include?
Our Google Ads management service includes account and market research, keyword planning, campaign structure, ad copy, negative keywords, conversion tracking, landing-page review, ongoing optimisation and reporting. The exact scope depends on your market and sales process.
Can you audit and improve an existing Google Ads account?
Yes. We audit campaign structure, search terms, targeting, bidding, budgets, ad relevance, landing pages and conversion tracking. You receive a prioritised action plan before we rebuild or optimise the account.
How much budget do I need for Google Ads?
There is no universal minimum because click costs and search demand differ by service and country. We estimate market demand and recommend a test budget large enough to collect useful conversion data. Ad spend is paid directly to Google and is separate from the management fee.
How do you track leads and sales from Google Ads?
We configure or verify Google Ads and GA4 conversion events for forms, calls, WhatsApp, purchases and other agreed actions. Where CRM data is available, qualified leads and offline sales can be sent back to the account for better optimisation.
How quickly can a Google Ads campaign launch?
The launch date depends on account access, market size, tracking and landing-page readiness. After the initial audit, we provide a schedule for research, setup and quality assurance. Optimisation continues after launch as search-term and lead-quality data accumulates.
What types of businesses do you manage Google Ads for?
Our experience includes B2B manufacturing, professional and immigration services, recruitment, property, travel support and e-commerce. We assess search demand, economics and tracking requirements before recommending a campaign.
