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Case study: B2B website for a manufacturing company

B2B website development
for TITAN Steel Works

We developed a multilingual B2B website for TITAN Steel Works, a European water storage tank manufacturer: clear product and service architecture, project portfolio, technical SEO foundation and a quote-request journey for buyers, engineers and project owners.

  • 5
    language versions
  • B2B
    structure for buyers and engineers
  • SEO
    foundation for international search
I need a B2B website
TITAN Steel Works B2B website homepage
Manufacturing website: products, services, projects, specifications and quote requests
View website

Client Goal

TITAN Steel Works needed more than a presentation website. The website had to explain a technical product, prove manufacturing expertise and help international B2B visitors request a quote with enough context.

1. Build trust in a complex B2B niche

Buyers compare reliability, engineering ability and project experience. The website needed clear company positioning, services, standards, warranties, projects and quote-request touchpoints.

2. Separate products, services and intent

We split commercial tanks, residential tanks, custom solutions, specifications, variations and services so each visitor could land on a relevant page.

3. Prepare the website for B2B SEO

The initial build included multilingual architecture, clean URLs, metadata, heading structure, internal links and analytics so SEO could scale without rebuilding the site.

Website Development

We built the project as a B2B platform: product pages, service pages, projects, specifications, contact points and a direct quote-request flow.

1. Structure for a long B2B buying cycle

  • The homepage explains water storage tanks and the value of custom-built solutions.
  • Engineering, manufacturing and construction are presented as a complete delivery cycle.
  • Trust blocks cover certification, warranty, standards, projects and quote requests.
  • Navigation helps users move from a general overview to a relevant product type.

2. Product pages and project proof

  • Landing pages were created for commercial tanks, residential tanks and custom solutions.
  • Specifications and variations support technical users who need details before sending a request.
  • Project pages show real applications, object types and the scale of completed work.
  • Quote CTAs are placed where users already understand the solution.

3. Multilingual responsive interface

  • The website was developed in 5 language versions for international audiences.
  • Language switching is visible and easy to use across the website.
  • The mobile flow focuses on short paths, readable cards and quick contact actions.
  • Images and frontend assets were optimized to keep pages fast despite strong visual content.

B2B SEO and Content Structure

In B2B, users research, compare and return later. The SEO structure was built around search intent and decision-making, not just around keywords.

Product and service keyword groups

Search demand was separated by tank type, application, service and technical intent.

  • water storage tanks, commercial water tanks, residential tanks.
  • engineering, manufacturing, construction, custom solutions.
  • fire protection, rainwater harvesting, irrigation and related use cases.

Technical SEO foundation

The website was prepared for indexing and future expansion: metadata, headings, Open Graph, sitemap, robots, canonical logic and multilingual structure.

  • Metadata templates for homepage, service pages, product pages and projects.
  • Clean URL structure and logical page hierarchy.
  • Image optimization, alt text and mobile performance.

Trust-focused content

B2B content needs proof. The website explains the production cycle, technical standards, project experience and the steps from request to delivered solution.

  • Service pages explain the company role at each stage.
  • Projects prove experience and technical scale.
  • Contact flows lead to quote requests, not vague consultations.
Commercial Tanks landing page on TITAN Steel Works website
Commercial Tanks product landing page for B2B and technical search intent
Engineering service page on TITAN Steel Works website
Engineering page explains expertise and supports service-related search demand

Analytics and Lead Tracking

For a B2B website, traffic alone is not enough. We track commercial actions: quote requests, contacts, product-page engagement and project views.

1. Events for the B2B funnel

  • Tracking for Request a Quote, Contact Us, phone, email and messenger clicks.
  • Actions are separated by language version and landing page.
  • We can see which pages support the path to a commercial request.

2. Traffic quality control

  • We monitor depth, returning users, project views and technical page visits.
  • Buyer, engineer and project-owner paths can be analyzed separately.
  • Pages that contribute to quote requests are expanded and strengthened.

3. SEO scaling

  • New product pages can be added by market, application and keyword group.
  • Project pages build trust and collect additional long-tail traffic.
  • The multilingual structure allows international SEO growth without changing architecture.
TITAN Steel Works projects section
Multilingual B2B structure: services, tanks, projects, specifications and quote requests

Result

TITAN Steel Works received an international B2B website that presents manufacturing expertise and is ready for SEO growth.

5
language versions for international audiences
B2B
structure for buyers, engineers and project owners
SEO
technical foundation for organic growth
Projects
portfolio section that proves experience and scale
Quote
clear commercial request flow

The website now presents the company, explains its product lines and helps visitors move from research to a commercial request. The architecture is ready for further SEO scaling through new product pages, project pages, language versions and market-specific landing pages.

I need a B2B website with SEO structure We will map the website, content and analytics for your niche

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